Privacy Policy

1. Introduction

This Privacy Policy explains how Mode Standard Limited ("Mode Standard", "we", "us", "our") collects, uses, stores, and protects personal data when you interact with our website, services, and communications.

We handle personal data responsibly, transparently, and in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are (Data Controller)

Mode Standard Limited is the data controller for personal data collected through our Website and services.

Contact: Email hello@modestandard.com. Registered Office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.

3. What Personal Data We Collect

We collect only data that is relevant, necessary, and proportionate to the purposes described in this Policy.

Information you provide to us: This may include: Name; Email address; Company name and job title; Phone number (if provided); Message content or enquiry details; LinkedIn profile information (if you connect with us professionally); Any information you choose to submit via contact forms, email, or direct communication.

Information collected automatically: When you use our Website, we may collect: IP address; Browser type and version; Device type and operating system; Pages visited, time spent, and navigation patterns; Referring website or source; Geographic location (country or city level). This data is typically collected via cookies and analytics tools (see Section 11).

Professional and engagement data: When discussing or delivering advisory services or venture partnerships, we may collect: Technical requirements and business context; Project specifications and objectives; Organisational structure and process information; Performance and outcome data (where agreed); Testimonial and case study content (with explicit permission); Due diligence information for venture discussions.

Financial and contractual data: For formal engagements, we collect: Billing and payment information; Contract and proposal documents; Purchase order numbers; Invoicing details.

4. How We Use Personal Data

We use personal data for the following purposes:

Core business activities: Responding to enquiries and communications; Assessing and discussing potential engagements; Delivering advisory services and venture partnerships; Managing business relationships and contracts; Processing payments and maintaining financial records.

Business development: Providing information about our services, insights, or events; Developing case studies and testimonials (with permission); Evaluating venture partnership opportunities; Professional networking and relationship building.

Operational improvement: Improving our Website and understanding usage patterns; Developing and refining our methodologies and frameworks; Internal training and quality assurance.

Legal and compliance: Meeting legal, regulatory, or compliance obligations; Protecting our rights and interests; Responding to legal requests or preventing fraud.

We do not: Sell personal data; Use personal data for fully automated decision-making producing legal or similarly significant effects without human oversight.

5. AI and Intelligent Systems

Mode Standard designs and implements AI systems. Personal data is handled as follows:

Client engagement data: Client data is processed only under client instruction and formal agreements. Client data is never used to train Mode Standard models without explicit written agreement. Strict confidentiality and security controls apply at all times. Client data remains the client's property.

Methodology development: Anonymised and aggregated insights may be used to improve frameworks and methodologies. No identifiable or client-specific data is reused. Learnings are generalised and non-attributable.

Third-party AI services: AI systems may integrate with third-party providers. Appropriate data processing agreements are put in place. Clients retain control over which AI services are used. Data handling is always documented within formal engagement agreements.

6. Venture Partnership Discussions

When exploring venture or co-development opportunities: Discussions are treated as confidential; Information is shared internally on a need-to-know basis; Formal partnerships are governed by NDAs and separate legal agreements; Personal data is not shared externally without consent; Venture-related data is retained only as long as necessary.

7. Lawful Bases for Processing

We process personal data under one or more of the following bases: Consent; Legitimate interests; Contractual necessity; Legal obligation.

You may request clarification of the lawful basis for specific processing at any time.

8. Marketing Communications

We may send communications where: You request information; You engage with us professionally; You consent to updates; We have a legitimate interest in maintaining a professional relationship.

You can opt out at any time via unsubscribe links or by contacting us.

We do not engage in high-volume or intrusive marketing.

9. Data Sharing & Third Parties

We share data only where necessary and with trusted third parties, including: Website hosting providers; Analytics and performance tools; Email and collaboration platforms; Accounting and finance systems; Legal, financial, and professional advisers.

All third parties: Act only on our instructions; Apply appropriate security measures; Comply with UK GDPR; Are bound by confidentiality obligations.

We do not sell personal data or permit third-party use for their own purposes.

10. International Data Transfers

Some services may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, including: UK adequacy decisions; International Data Transfer Agreements (IDTAs); Standard contractual clauses.

Details of safeguards can be requested at hello@modestandard.com.

11. Cookies & Analytics

We use cookies to: Enable core Website functionality; Analyse Website usage; Improve performance and experience.

Details are provided in our Cookie Policy. You can control cookies via browser settings.

12. Data Retention

We retain data only as long as necessary.

Typical retention periods include: Website enquiries: up to 2 years; Marketing communications: until opt-out or inactivity; Client engagement and financial records: up to 7 years; Venture discussions: duration of discussions plus 1 year.

Data is securely deleted or anonymised when no longer required.

13. Data Security

We apply proportionate technical and organisational measures, including: Encrypted connections (HTTPS/TLS); Access controls and MFA; Secure hosting and backups; Staff training and confidentiality obligations; Incident response procedures.

If you believe your data has been compromised, contact us immediately.

14. Your Rights

You have rights under UK GDPR, including: Access; Rectification; Erasure; Restriction; Objection; Data portability; Withdrawal of consent.

Requests can be made to hello@modestandard.com. We respond within one month.

You may also complain to the ICO: https://www.ico.org.uk

15. Children's Data

Our services are intended for professionals and businesses. We do not knowingly collect data from anyone under 16.

16. Third-Party Websites

We are not responsible for third-party privacy practices. This Policy applies only to Mode Standard.

17. Changes to This Policy

We may update this Policy from time to time. The latest version will always be published on our Website.

18. Contact Us

Email: hello@modestandard.com

Company: Mode Standard Limited

Registered Office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ

For data protection matters, mark correspondence "Attention: Data Protection".

Document Control: Version 1.1 | Effective 14 January 2026 | Last reviewed: 14 January 2026